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Big Lots Debuts Private Label Baby Diapers, Wipes

Discount retailer expands baby care assortment with b*loved brand

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Big Lots, a discount retailer based in Columbus, OH, launched its own brand of budget-friendly baby supplies, including diapers and wipes, expanding the company’s offerings in baby care.
 
The new b*loved premium diapers are available in sizes 3-6 and feature a unique accordion-stretch fastener for a comfortable fit and easy changing, according to the company, while b*loved premium wipes are available in scented, unscented and sensitive options. Also included in the line are toiletries such as baby oil, shampoo, lotion and vitamin A & D ointment. The company says its b*loved line products are comparable to leading national brands.
 
“Big Lots takes pride in providing our customer a great selection of quality baby care products at a price she loves,” says Richard Chene, executive vice president, chief merchandising officer. “At the core of our assortment are b*loved diapers which are made with pride in the USA and have unique characteristics such as accordion-stretch fasteners, contour shaping and a super absorbent core.”

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